There's no denying the fact that, in the modern scenario, a big part of your marketing strategy is Digital Strategy. Consumers and businesses alike are almost always online -- and you want to be able to reach them and observe their behavior. You would want to seize the opportunity of converting them to potential leads. 

Your digital marketing strategy is the series of actions that are going to help you achieve your goal through online marketing. The word ‘strategy’ might sound cumbersome and huge, but building an effective digital strategy doesn’t need to be difficult. Strategy is just a plan of action to achieve a desired goal, or multiple goals. These days the term Online strategy is also synonymous of Marketing strategy, as people refrain from resorting to print media and only rely on online marketing techniques. With us, as and when the project is initiated, each and every step taken involves the strategic placement of graphics and text on the website. What is salt to food is the online strategy to a website project. The overall image and impact built up through these activities, yields in repeat visitors and later into a possible conversion. Only when the prospective customer can see us, he can think of availing our services.  Without the strategy, the website might stand a chance to get noticed if the product is very unique and no other competitor is providing that service, but that, largely isn’t possible, given to a huge number of same service providers and competition. To be visible and stand out of the crowd one has to have a robust Digital Marketing Strategy. 

Depending on the scale of your business, your digital marketing strategy might involve multiple goals.