How
to Create a Links Page and Build Page Rank
by: James R. Morrison
One of the hardest achievements for a webmaster
to obtain is a solid links page and great web
site page rank. You know as well as I do that
it is very difficult to obtain well page ranked
reciprocal links. Especially when your actual
links page is PR 1 or 2! There are ways to construct
a links page with good page rank and reach a great
page ranked web site.
The first step to take would be to add your links
page link to all your pages and site map page,
if your web site has one. This ensures the search
engine spiders view your links page as important
to your site. Many webmasters just place a link
on their homepage. -No Good-
It is always good to have some outbound links
from your web pages so you will want to do this
on your links page. Choose 4 or 5 relating "authoritative
sites" to link to. Write a good optimized
description for them using keywords geared to
your web site. You could simply write what the
site is about and how it relates to your web site.
Include any special offers or services from your
web site into your links page. You want to have
content besides just links on the page. Make sure
there are specific instructions on how to link
to your site on the page for prospected partners.
Oh and one more thing ...don't name it "links
page". You should use something like "more
resources", "respected web sites"
etc. Companies will take your link request more
seriously if they see the word "resources"
instead of "links" page.
Now for a little trick I use to find good page
rank link traders. Go to http://www.webmasterbrain.com/prog/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=.
Type in your main keyword or phrase and search.
Find a competitive web site with a through the
roof page rank. Click "inbound links"
right under the title and there ya go. Find the
sites with high page ranks and visit them. Gather
the email addresses to contact them.
You'll want to tell linking prospects you're
a brand new site when you email them. Mention
that you are aggressively campaigning for reliable
link partners and high search engine rankings.
Throw in a service, gift or other offer as a way
to thank them for the new linking partnership
as follows: "If you would like to trade links,
we'll give you an (service) as a symbol of thanks."
If you have some good(PR5+) new links, let them
know it. This will ensure them that you mean business
and that your web site's overall page rank is
on the increase. Lastly, add your site to as many
directories (large & small) as possible using
keyword text as your title. If you do this and
keep at it, you won't be sorry!
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