| How
To Design a Mini Site
A mini site is a site that is designed to sell
a particular set of product or service.Mini-site
is created keeping in mind particular keywords
for which it is optimized. It is more specific
in its approach because you can also target a
particular class of people also.
Suppose,a company provides the services like web
site design development ,web hosting,e commerce
solutions,search engine optimization and many
more.Then after sometime the company decides to
create a separate site for web site design and
development then that will be called as mini site
and that site will specifically talk about web
site design and development services only not
about search engine optimization or hosting services.Though
it will be a small site consisting of a few pages
but will be more targeted than the main site.
In this site, the title will be the most important
keywords that people will be using to search for
that particular product and service.Try to put
those keywords according to their importance i.e,most
important keywords first and keep their first
word in lowercase because people hardly bother
about capitalizing while searching that particular
product or service and it helps you gain better
search engine rankings.
The description should be keywords specific in
order of their importance.Try to use important
keywords only and do not generalize.The description
should describe the site in detail and less than
250 characters.
Keywords Usage- Try to target only a few important
keywords.Make sure to use important keywords in
the heading tags,the bigger it is the better it
is from search engines' point of view. Try not
to use too many graphics and if you do,then put
the important keywords in the alt tag.All the
text in the body should focus on your product.It
should have one specific purpose only --to get
your visitor to take action. Make sure you include
your keyword phrases throughout the text as it
is considered to be a boon from search engines'
point of view.
Mini-sites can also be used with any affiliate
programs you are going to start or promoting.
You can include extra incentives such as a free
bonus for purchasing the product or even your
personal recommendations. This is a great way
to presell the product or any service.It is very
cost effective also because it gives good returns
in less cost.
Although there is nothing better than to have
your own domain name, these sites can be hosted
on a free server also and still rank high in the
Search Engines.But it is often said,free sites
do not build trust and credibility.Does not matter
which option you choose, make sure you place your
most important keyword phrase (the keyword phrase
that you think people will use when searching)
within your web address.
How to drive Targeted Traffic to Your
Site
After you have tested the effectiveness of your
site and achieved a good conversion rate, (the
number of visitors compared to the number of sales)now
you can buy targeted traffic. Goto.com is the
number one pay-per-click Search Engine and is
supoosed to build great results.
For additional options, visit: http://www.payperclicksearchengines.com
They provide information and reviews on a number
of pay-per-click Search Engines.
The key to using this technique effectively is
to bid on "very" targeted keywords.
This will weed out the casual visitors and only
attract your target audience. There's no sense
in paying for visitors who really weren't interested
to begin with.
In addition to bidding on keywords, you can also
advertise in targeted search engines and even
purchase some targeted banner advertising. Be
creative and take your time to test all of your
promotions prior to spending a lot of money.
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