Don'ts
for Building Your Site's Link Popularity
- Don't participate in link exchange programs
or link farms. Google will ban sites that participate
in link exchange programs, and many of the other
major engines have also expressed their dislike
of artificially created link popularity.
- Don't make the mistake of thinking that link
popularity isn't important or necessary. High
link popularity combined with some basic keyword
optimization is sometimes all it takes to achieve
top rankings. It's crucial, in many cases, to
the success of an online business.
- Don't use redirects on those sites pointing
back to your main site if you create separate
theme focused sites for the purpose of boosting
link popularity. Rather, create a mini site
at the new URL with several pages of good, solid
content, and then visibly link back to the main
site.
- Don't share the same IP address for each
domain if you interlink multiple domains that
you own. All domains should have unique IP's.
- Don't bother with free-for-all pages. Many
bulk submission products submit to these. Generally
the only thing these pages will guarantee is
an increase in spam email if you participate.
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