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How to improve your Search Engine Rankings
Most people think of search engine optimization
to improve their search engine rankings as being
such a skilled task that, without putting a great
deal of time and effort into it, it is simply
beyond their capabilities. Wrong! Yes, improving
search engine rankings in competitive topic areas
does require a good deal of knowledge and expertise
and search engine optimization experts are needed,
but most websites aren't in very competitive areas.
Many of them can achieve top rankings by applying
just the search engine optimization basics - which
can be learned in less than 30 minutes.
This article lays out the basics of search engine
optimization. It can be well worthwhile trying
them before paying an expert as, oftentimes, the
basics are all that's needed.
NOTE: the SEO copywriting method (a.k.a. search
engine optimization copywriting) applies these
basics to a site's existing pages. It doesn't
go into more advanced search engine optimization
techniques that require more knowledge and expertise.
What is Search Engine Optimization?
Search engine optimization is the process of achieving
top rankings in the search engines for a website's
most relevant search terms. The most relevant
search terms are the phrases that people are most
likely to type into a search engine when looking
for what the website has to offer. These are the
search terms that it is essential to rank highly
for, and these are the search terms that search
engine optimization targets.
The first step is to choose the most suitable
search terms for your site. Then allocate one
or two of them to each suitable page within the
site. One search term per page is preferable,
but two per page is not so bad. Sometimes it is
useful to split a largish page, that covers several
closely related topics or several aspects of a
topic, into two or more smaller pages so that
a different search term can be targeted on each
of them. Matching search terms to a page's content
is essential.
NOTE: smaller pages are better than larger ones
because it is easier to target a search term when
there is less text on the page to dilute the focus.
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