To be able to sell or deliver the services to clients, what is the foremost thing? Yes, you guessed it right, it is being noticed by or being visible to the client. 

The prospective client can come to know about us in ways like, recommended by someone, heard about our services from someone, saw us in search results online.... and so on.  Considering, that the internet is easily available in everyone's palms these days, the first thing they do is, search online, when they need anything. Thus, it is indeed of utmost important to appear well in search results. 

Therefore, SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings. It  is essentially using social media as a catalyst to grow your company's online presence.


The primary purpose of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, embedding, sharing, and promoting content" Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.