To be able to achieve our digital goals, it is indeed imperative to be fishing in the right ponds. To make efforts at the right places and right target audience is what will yield positive research results.
These results inturn become a part of the digital strategy to be deployed for a certain task.

User research is a critical component of the design process at US Creations.

User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Task analysis is the process of learning
about ordinary users by observing them in action to understand in detail how they perform their tasks and achieve their intended goals.