web
page building for beginners 4, article by:
Ted Dupuie
Page ranking by search engines such as Google
are not only overrated but unusually explained
by "experts" in the SEO field. SEO stands
for search engine optimization and is needed to
get your website placed at the top of a web search.
I have no truck with someone wanting to get their
pages placed in the number one or two spot from
a search, but page ranking has nothing to do with
that whatsoever and I can assure the reader that
I can prove this to anyone with a computer. In
fact, if you will just do a search for "writing
critic" you will find www.homewriters.com
near the top and since I own that site, I can
explain to everyone how it got there and why.
But at one time, I had four out of the top five
spots on Google for this very same search. And
by the way, my pages had no rank at all when they
were first placed in the top positions by Google
and Yahoo!
Let me explain that first of all, nobody ever
does a search for the keywords writing critic,
and getting a top position isn't all that hard
because the ranking Google uses just doesn't count
the keywords as anything very important. Next
let me explain that if you do a search using the
one keyword "online" that the competition
is out of this world with over a half a billion
pages coming up on Google or Yahoo. Then let me
tell you that to be listed at the top of that
search you will have a ranking of ten, the top
ranking Google has to offer. It doesn't take a
genius to figure out that the ranking numbesr
you have are classification numbers based on competition
in the field for the keyword and it is the way
Google, and I'm sure other engines and directories,
weed out the pages that need not be brought up
at the time of the search. My point is, that it
is useless to try and get a ten ranking on a website
that sells uses toilet paper, because first of
all there is no competition, and secondly Google
wouldn't waste their time ranking your site that
high just to mess up their indexing methods.
So forget ranking unless you know what the rank
of the competition has and use that as an ultimate
goal for your perfectionist ideas, but do not
count on it meaning everything I hear it is supposed
to. Most of the thinking on this subject is ludicrous,
and can be proven by doing some simple searches.
I find that many searches bring the number one
site in with a seven ranking while the next site
down is ranked five, then a four, then a zero
and the next a six, five, seven, etc. Google is
famous for mixing in small players with big boys
and African sites with Chinese to give the researcher
the best shot at satisfaction. And I like that,
as apposed to Yahoo's last five hundred URL's
being owned by one company. I have written complaints
of spamming to Yahoo, but have never seen anything
done about it, while Google does a fair job of
weeding out the bums that try to ruin it for the
rest of us.
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