What
is PageRank? Author Of Article: Jakob Jelling
Chances are you have been on the Internet and
have been surfing in and out of websites looking
for valuable information pertaining to a favorite
topic or researching a subject for school or work.
As you type in keyword(s) you match the information
you are searching for on Google, you come up with
10,000 pages of information. It’s virtually impossible
to go through every one, so you refine your search
by adding more exclusive keywords. Voila the number
of pages reduces to around 1,000. Still this is
a lot of pages, but you start looking through
the information to find what you want.
As you go through the first 10 links on the page,
WHAM! The information you needed to find was in
the first or second in order of PageRank. You
wonder how did they get such a high rank on Google?
You may think it was very expensive to get that
site at the top of the heap. The funny thing is,
with a little know how and about $75 you too can
go for the top.
Search Engine Optimization or “SEO”, has become
a standard in the web design industry, every customer
of a good web designer wants to be number one
in their keyword and may be willing to pay the
extra money to get there. A good web designer
will dress up a web sites home page to match the
requirements of their client on specific keywords.
The client will also pay more for the exclusivity
to remain there untouched. SEO has become a niche
for a lot of web companies. They know if they
can get the company to the top fast, the word
of mouth will be helpful toward their business.
Through specialized META tags (hidden group of
keywords) the web designer will strategically
place keywords multiple times in the title bar,
keywords, and even as hidden text. Some search
engines have figured these tricks of the trade
out and have banned certain websites from their
indexes. Google has become the engine of choice
for a lot of people today. There is a different
logic Google uses to calculate page rank and keywords
is only a portion of it.
Google actually uses a specialized mathematical
equation to place your site in a predetermined
order. First things first, if your website is
a keyword, that does not automatically give you
a top spot. It will take time to move up the ranks
and you should register with Google as soon as
possible to drive your rank upwards. But just
having the right URL (Universal Resource Locator)
doesn’t guarantee the top spot either. You must
also be swapping or reciprocating links with other
Google users. The more you use Google websites
that are indexed the faster and higher your site
will go in the ranks.
A Google robot will visit your site frequently
so continue to modify your code and keep checking
its rank and status. Eventually, your site will
drive up the ranks and land on top. It may take
time and work, but you will get the hang of keeping
it there once you employ the right mix of keywords
with links. Some companies can charge up to $1,000
for the top spot, they employ the same techniques,
even though they don’t want you to know this.
Keep your META tags, title, keywords and content
in line with your keywords and continuously look
to optimize them. Under no circumstances take
another persons keywords off of their code; this
is potentially dangerous as you could be violating
copyright laws.
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